Required and Recommended Books
REQUIRED READING (NOTE: Included as part of the program)
- CEO: "Blueprint
to a Billion" by David Thomson
- VC: "The Homerun Hitter's Guide to Fundraising" by Dan Sapp
- CMO: "Marketing
Insights from A to Z: 80 Concepts Every Manager Needs to Know"
by Philip Kotler - CMO: "42 Rules of Marketing" by Laura Lowell
- CFO: "The Five Temptations of a CEO: A Leadership Fable"
- CSO: "Tales From The Networking Community" by Dan Williams
- CSO: "Happy About Online Networking" by Liz Ryan
- CSO: "I'm
on LinkedIn--Now What???" by Jason Alba
- CTO: "Execution, The Discipline of Getting Things Done" by Larry Bossidy and Ram Charan
- Various Case Studies (listed below and randomly shared)
- CEO: Harvard Business Review Article Reprint: "What Makes an Effective Executive"
- CSO: Harvard Management Update: "Why Most Management Tools Don't Work"
- CMO: Harvard Business School Case Study: "Apple Computer --2006"
- CMO: Ivey School of Business Case Study: "Starbucks"
- CRO: Harvard Business School Case Study: "Precise Software Solutions"
SUGGESTED READING FOR YOUR BOOK SHELF:The Chief Executive Officer's (CEO) suggested list:
- Head:
- "The Minto Pyramid Principle: Logic in Writing, Thinking, & Problem Solving" by Barbara Minto
- "Art of the Long View" by Peter Schwartz
- "Crossing the Chasm" by Geoffrey Moore
- "The Innovator's Dilemma" and "The Innovator's Solution: Creating and Sustaining Successful Growth" by Clayton Christensen
- "Information Rules: A Strategic Guide to the Network Economy" by Hal Varian
- "Value Migration: How to Think Several Moves Ahead of the Competition" by Adrian Slywotzky
- "The Executive in Action : Managing for Results, Innovation and Entrepreneurship, the Effective Executive" by Peter Drucker
- Heart:
- "Topgrading: How Leading Companies Win by Hiring, Coaching and Keeping the Best People" by Bradford Smart
- "My Years with General Motors" by Alfred Sloan
- "A Business and Its Beliefs: The Ideas That Helped Build IBM" by Thomas J. Watson
- "Father, Son, & Co." by Thomas J. Watson
- "Center for Creative Leadership Handbook of Leadership Development" by Cynthia D. McCauley
- "The Heart Aroused: Poetry and the Preservation of the Soul in Corporate America" by David Whyte
- Feet:
The Chief Strategy Officer's (CSO) suggested list:
- "#MOJOtweet" by Marshall Goldsmith
- CSO: "42 Rules of Driving Success With Books" by Mitchell Levy
- CSO: "The Value Framework® Workbook" by Mitchell Levy
- "Business @ The Speed of Thought" by Bill Gates
- "Competitive Strategy: Tips for Analyzing Industries and Competitors" by Michael Porter
- "Direct from Dell" by Michael Dell
- "E-Volve-or-Die.com" by Mitchell Levy
- "Growing up Digital" by Dan Tapscott
- "Markets of One" by Gilmore/Pine
- "Selling the Wheel" by Jeff Cox
- "The Age of Spiritual Machines" by Ray Kurzweil
- "The Art of Profitability" by Adrian Slywotzky
- "The E Myth" by Michael Gerber
- "The Experience Economy" by Joseph Pine
- "The Innovator's Dilemma" by Clayton Christensen
- "The Reengineering Alternative" by William Sneider
- The Leadership Fables of Patrick Lencioni
The Chief People Officer's (CPO) suggested list:
- "Changing Minds" by Howard Gardner
- "Good to Great" by Jim Collins
- "Mining Group Gold" by Thomas A. Kayser (see below)
- "Organizations in Action" by James D. Thompson
- "The Change Masters" by Rosabeth Moss Kanter
- "The Fifth Discipline" by Peter Senge
- "The Planning of Change" by Warren Bennis, Kenneth Benne, and Robert Chin
- "The Four Obsessions of an Extraordinary Executive" by Patrick Lencioni,
- "Working With Emotional Intelligence" by Daniel Goleman
The Chief Technology Officer's (CTO) suggested list:
- "The Innovator's Dilemma" by Clayton Christensen
- "The Innovator's Solution" by Clayton Christensen
- "Peopleware: Productive Projects and Teams" by Tom DeMarco and Timothy Lister
- "Decline and Fall of the American Programmer" by Edward Yourdon
- "The Mythical Man-Month" by Frederick P. Brooks, Jr.
- "AntiPatterns: Refactoring Software Architectures and Projects in Crisis" by William J. Brown, et al
- "AntiPatterns in Project Management" by William J. Brown, et al.
- "Strategic Thinking, An Executive Perspective" by Cornelis De Kluyver
- Non-books: CIO Magazine (subscription), eWeek, The Economist (Discounted subscription), WSJ (Discounted subscription)
The Chief Revenue Officer's (CRO) suggested list:
- "Proactive Sales Management" by William Miller
- "Rethinking the Sales Force" by Neil Rackham
- "Spin Selling" by Neil Rackham
- "The Seven Keys to Managing Strategic Accounts" by Sherman, Sperry, Reese
- "Secrets of Question Based Selling" by Thomas Freese
- "Beyond Selling Value" by Mark Shonka, Dan Kosch
- "The New Strategic Selling" by Heinman, Sanchez
- "Selling the Way Your Customer Buys" by Sadovsky, Caswell
- "Marketing Thoughts From A to Z" by Philip Kotler
- "The Complete Guide to Accelerating Sales Force Performance" by Zoltners, Sinha
- "Enterprise One to One" by Peppers, Rogers
- "Solution Selling" by Michael Bosworth
- "Customer Centric Selling" by Michael Bosworth
- "You Can't Teach a Kid to Ride a Bike at a Seminar" by David Sandler
- Classic Zig Ziglar books
The Chief Finance Officer's (CFO) suggested list:
- Harvard Business Review Article "BootStrap Finance:The Art of Start-Ups" by Amar Bhide
- Harvard Business School Publication "Some Thoughts on Business Plans" by William Sahlman
- Harvard Business School Publication "Note on Acquiring Bank Credit" by Amar Bhide and Howard Stevenson
- Harvard Business School Case Study "How Much Money Does Your New Venture Need?" by James McNeill Stancill
- The Leadership Fables of Patrick Lencioni (Five Temptations, Four Obsessions, Five Dysfunctions)
- "What the CEO Wants You to Know" by Ram Charan
- Non-books: CFO (subscription)
The Chief Marketing Officer's (CMO) suggested list:
- "Crossing the Chasm" by Geoffrey Moore
- "Marketing High Technology" by William H. Davidow
- "The 22 Immutable Laws of Marketing" by Al Ries & Jack Trout by Al Ries
- "Positioning: The Battle for Your Mind" by Al Ries, Jack Trout
- "Purple Cow: Transform Your Business" by Being Remarkable by Seth Godin
- "The Guerrilla Marketing Handbook" by Jay Conrad Levinson
- "Rethinking Business to Business Marketing" by Paul Sherlock
- "Relationship Marketing" by Regis McKenna
- "Pricing for Results" by John Winkler (Out of print)
- "Building Brand Identity – A Strategy for Success in a Hostile Marketplace" by Lynn Upshaw
- "Marketing Problem Solver" by Cochrane Chase and Kenneth Barasch
- CSO: "42 Rules of Driving Success With Books" by Mitchell Levy
The Chief Operating Officer's (COO) suggested list:
- "Built to Last" by Jim Collins
- "Execution, The Discipline of Getting Things Done" by Larry Bossidy and Ram Charan
- "Seven Habits of Highly Effective People" by Stephen Covey
- "Working With Emotional Intelligence" by Daniel Goleman
Additional Resources
- "The Ten-Day MBA" by Steven Silbiger
